Here are their responses.
- #2. Focus on Audience Retention!
- Confirm redirect;
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- Mathematical Models in Linguistics;
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Take time to search for the common keywords used for your industry and your location, identify the organic results returned for business listing sites, and then reach out to them to get your business listed. Be sure to spend time focusing on the copy contained on the core pages of your site. Make your business sound irresistible by highlighting the value-add of your services, your core values, and what separates you from everyone else as in the long-term, it will be much easier to attract citations.
Top SEO secrets for coupon websites to rank higher | Grace Themes
On a different note, Sam Charles of Float Digital highlights the importance of encouraging and responding to reviews:. Remember to thank users for their feedback and motivate them to use your brand again in the future. Create a URL under your domain that redirects straight to the review form, and include the link in a short and friendly email request. These can appear in your local SERP listing, giving you the competitive edge and generating click-throughs that boost your ranking. Even a single great piece of content can make a vast difference to your local rankings with the correct internal linking through to your main pages.
Understanding the importance and the correct approach to link building in a local SEO campaign is something which was brilliantly highlighted by Greg Gifford in his recent BrightonSEO session. He made a number of top tips and suggestions on the topic of finding link opportunities, as well as why Possum made it essential to focus on ways to earn both industry-relevant links and local links. According to Greg, local SEOs should always start their local link building campaigns by identifying easy link opportunities through existing relationships, local sponsorships, local volunteer opportunities, local offline groups and, of course, by taking the time to analyze the link profile of similar businesses located in other cities.
Simon Penson , founder of Zazzle Media, encourages local search marketers to understand their audiences and their journey:. The job of a marketer is to help them through that, as a subject expert, as much as possible. Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles.
Indeed, one recent ranking factors industry study found that content length correlated with SERP position. It can also result in sitelinks:. Keyword Density : Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt you. Apple the fruit.
May also act as a relevancy signal. Therefore, pages that cover every angle likely have an edge vs. That way, they can measure how quickly a page actually loads to users. If so, that page may get a rankings boost for that keyword. Thanks to Hummingbird, Google can now better understand the topic of a webpage. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.
Magnitude of Content Updates : The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.
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Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness. Keyword in H2, H3 Tags : Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal.
In fact, Googler John Mueller states :. And this is backed up by a recent industry study. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile. Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important. Syndicated Content: Is the content on the page original? However, a Googler recently stated that hidden content is OK. Examples include currency converters, loan interest calculators and interactive recipes.
Content Hidden Behind Tabs: Do users need to click on a tab to reveal some of the content on your page? Multimedia: Images, videos and other multimedia elements may act as a content quality signal. For example, one industry study found a correlation between multimedia and rankings:. Quality of Internal Links Pointing to Page : Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site.
In fact, Google used to give you reading level stats:.
But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles. While controversial, many in SEO think that a well-coded page is used as a quality signal. Domain Authority : All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority. But pages with lots of authority tend to outrank pages without much link authority.
URL Path : A page closer to the homepage may get a slight authority boost vs. Page Category: The category the page appears on is a relevancy signal. According to Yoast. Keyword in URL : Another relevancy signal. But a ranking factor nontheless.
References and Sources: Citing references and sources, like research papers do, may be a sign of quality. However, Google has denied that they use external links as a ranking signal. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers. Priority of Page in Sitemap: The priority a page is given via the sitemap. Quantity of Other Keywords Page Ranks For: If the page ranks for several other keywords, it may give Google an internal sign of quality.
Parked Domains : A Google update in December of decreased search visibility of parked domains. Make sure that your contact information matches your whois info. Site Architecture: A well put-together site architecture for example, a silo structure helps Google thematically organize your content. Site Updates: Many SEOs believe that website updates — and especially when new content is added to the site — works a site-wide freshness factor.
GOOGLE LOCAL MAPS SEO 12222 – 2020 – How To Boost Local SEO
Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility. Site Uptime : Lots of downtime from site maintenance or server issues may hurt your rankings and can even result in deindexing if not corrected. Server Location : Server location influences where your site ranks in different geographical regions source. Especially important for geo-specific searches.